When our Alice in Wonderland Collection launched early this month, Kipling employees were so mad with anticipation I thought our entire office would start wearing top hats and talking in riddles. After months of designing, concepting, planning, creating, shooting, and editing, the collection was released and our journey in Wonderland began.
With the launch came the whimsical and wonderful mood board created by our very own #girlboss and social media manager, Kayce. Beyond being the most visually appealing and inspirational thing to come into my Outlook inbox this year, this photo journal tells the story of Alice and her unforgettable adventure in a unique and exciting way.
Lucky for me, I share a cube with this dream weaver /creative thinker/social maven, so I was able to pick her brain on how to create the perfect mood board.
Here's what I learned:
"Most people make the mistake of being too straightforward when creating a mood board. "No boundaries"-- I say! The juxtaposition of merging the classic tale with modern-day imagery made it easy to get inspired and helped me to kickstart this creative journey."
Mood boards are about thinking outside of the box
"Just like any creative process, you will work and rework your mood board. As you add items, others will get deleted. It is an ongoing puzzle and you have to be okay with saying goodbye to some things that you may have been mad about at the beginning, but don't quite fit in when things evolve. It is not an easy task but with great sacrifice comes great reward...right?"
"Often times when I am creating these types of boards I always consider that my quirky side may throw people off. It is best not to think about how people will react to your imagery and think more about why you chose to represent something the way you did. I find that the more out of the box my ideas are, the more my vision comes to life. You need to find the perfect balance between out-of-this-world and blatantly obvious to create your story."
You will add and delete things as you go-- and that's a good thing!
"There are lots of mood board apps and templates to choose from. Although Instagram is the platform where the content ends up, creating a mood board on Tumblr or Pinterest are great places to begin. GoToMoodboard is an example of a mood board template that is made for brainstorming and designing. Oh! And here's an insider tip for you: I almost always use more than one."
What do you think about our Instagram mood board? Share your thoughts in the comments section below.
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